Werner Dullmaier Joins Visit Group to Drive Growth in the Attractions Segment
(Gothenburg, March 20th) Visit Group, a leading provider of technology solutions for the experience industry, is strengthening its position in the amusement park and attractions sector with the appointment of Werner Dullmaier as Business Development Director. Dullmaier, a seasoned industry expert with over two decades of experience in the leisure and attractions space, will lead Visit Group’s expansion into this dynamic market.
Dullmaier brings a wealth of experience from his time at Merlin Entertainments, the world’s second-largest attractions operator, where he held leadership roles across Sea Life Aquariums and Legoland Deutschland. His expertise extends beyond operations, having successfully navigated the e-commerce and ticketing side of the industry as VP for a European SaaS company. Now, he joins Visit Group with a mission to elevate its presence among amusement parks and attractions in Europe.
“We are thrilled to welcome Werner to Visit Group,” said Ludvig Olsson, General Manager Experiences and Operators segment at Visit Group. “His deep industry expertise and strategic mindset will be key as we strengthen our position in the attractions and amusement park sector. Werner’s leadership will help us bring even more value to operators looking to enhance their guest experience.”
His decision to join Visit Group was driven by the company’s strong product offering, a clear value proposition, and a culture built on innovation and collaboration. “For me, it was very clear that if I stayed on the eCom and ticketing side of the leisure industry, the company of choice needed to bring five key elements: an outstanding product, a clear USP that adds real value, great potential for international growth, the right company culture led by inspiring people, and, last but not least, an exciting role for me personally,” said Dullmaier. “Visit Group checked all these boxes, making it an easy decision to come on board.”
In his new role, Dullmaier will focus on expanding Visit Group’s footprint in the attractions and amusement park sector, leveraging his deep operational understanding to bridge the gap between technology and guest experience.
“The attractions industry is all about fun and delivering unforgettable memories,” Dullmaier added. “It’s a tight-knit community, and I’m excited to contribute to its future by making technology work better for operators and guests alike.”
His first six months will be dedicated to raising awareness of Visit Group’s offerings among attractions and amusement parks. With a focus on innovation, personalization, and seamless experiences, Dullmaier sees immense potential for Visit Group to redefine how attractions interact with their guests, from ticketing to tailored upsells and real-time visitor insights.
Visit Group continues to expand its market presence by delivering cutting-edge solutions tailored to the needs of experience providers worldwide. With Dullmaier on board, the company is poised for its next phase of growth in the amusement park and attractions industry.
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Erica Broomelius
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